Centraide Québec et Chaudière-Appalaches
Presentation
Centraide Québec et Chaudière-Appalaches is an independent philanthropic organization that raises donations from the public and business sector to support community organizations that help individuals and families experiencing poverty or exclusion.
Context
After winning the call for tenders that began our partnership, we started a process that we follow to this day: the creation of biannual campaigns. One focuses on financing and the other on brand positioning. Using simultaneous and concerted media actions, Imédia brings the brand together around a single voice.
Services
Province-wide positioning campaign
Positioning slogan
Brand image
Marketing strategy
Media booking
TV advertisings
Polls
Newspapers
Displays
Field Marketing
Social network coaching
Digital campaign coaching
Web video
Advertising design
Photo shooting
Media relations
Radio
Websites (micro websites dedicated to campaigns)
A project to submit ?
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