Centraide Québec et Chaudière-Appalaches
Centraide Québec et Chaudière-Appalaches

Presentation

Centraide Québec et Chaudière-Appalaches is an independent philanthropic organization that raises donations from the public and business sector to support community organizations that help individuals and families experiencing poverty or exclusion.

Centraide Québec et Chaudière-Appalaches
Centraide Québec et Chaudière-Appalaches

Context

After winning the call for tenders that began our partnership, we started a process that we follow to this day: the creation of biannual campaigns. One focuses on financing and the other on brand positioning. Using simultaneous and concerted media actions, Imédia brings the brand together around a single voice.

Services

Province-wide positioning campaign

Positioning slogan

Brand image

Marketing strategy

Media booking

TV advertisings

Polls

Newspapers

Displays

Field Marketing

Social network coaching

Digital campaign coaching

Web video

Advertising design

Photo shooting

Media relations

Radio

Websites (micro websites dedicated to campaigns)

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